CX Transformation
Working on Ford, I led the experience design team in redefining the relationship an owner has with their Ford vehicle and the brand.
From an industry leading owners app to new innovative ways to connect with your vehicle before it even arrives.
Team Edison
Leading the team that worked with Ford on their entry to Battery Electric Vehicles with the Mustang MachE.
Ford hub
I led the VML design team in digital and physical retail experiences that helped Ford define the future of mobility with a retail store that didn’t sell vehicles.
