I am a CUSTOMER EXPERIENCE, BRAND MANAGEMENT
& PRODUCT DESIGN PROFESSIONAL
Check out
my resume.
I have always worked to Imagine Next for our guests through empathy, equity and creativity.
The next step in a journey.
the next communication.
the next needed innovation.
Experience
VML CHIEF EXPERIENCE DESIGN OFFICER
2007 to Today
I Have grown and managed the VML Experience Design (XD) Team from 20 to 250+ across North America and Global teams. Oversaw multiple XD Teams handling digital products and experiences across nearly $1B in annual revenue. Achieved exeptional success in winning new business for many clients incluinding Ford, Abbott, Electrolux, Korean Air and Suntory.
Led brand management, digital products, experiences, and transformation initiatives for brands including Ford, Mazda, Suntory, Abbott, Colgate-Palmolive, Hills Pet, Korean Air, Sprint, Electrolux, MasterCard, Whole Foods, ANA, Bridgestone, Lutron, Sherwin-Williams, and Carlson Hotels.
Detroit Experience Studio
2020 to Today
Founding member of Detroit Experience Studio (DES), an after-school program for Black and Brown Detroit Public School students to explore careers in advertising & design
See more at: www.detroitexperiencestudio.com
GOULD EVANS (NOW MULTISTUDIO)
2000 to 2006
Designed pitch proposals and interactive websites to drive marketing and secure new business.
Led signage and wayfinding studio, designing systems for campuses, schools, and churches
Collaborated in design charrettes with clients, architects, and interior designers on building design, space-planning, and urban planning.
Skills
Team Leadership
- Servant Leader Focused on Culture
Human Centered Design
- Ideation / Design Thinking Workshops
Brand Management
Space Planning
Experience Design
- UX / UI / Product Design
- Digital Strategy + Service Design
Innovation Forward
- Human + Tech Balance
LICENSES
Forrester CX Training 2020
IDEO U Leading for Creativity 2017
Awards
Employee of the Year 2010
Cannes Lions Short List 2014
SPEAKING / ARTICLES
Mazda Dealer Summit 2023
LBB Online 2023
Re/Imagine Creativity 2022
Education
Johnson County Community College
Plymouth State College
Client roster
Ford
Mazda
Honda
Carlson Hotels
Suntory
Abbott
Colgate-Palmolive
Lutron
Electrolux
Master Card
Whole Foods
All Nippon Airways
Hills Pet
Korean Air
Sprint
Bridgestone
re-imagine Creativity
In 2023, I was asked to share my thoughts on how to re-imagine creativity in the near future to all of VML. This video is that presentation, covering how customer experience is changing how we engage with brands and how “your next best experience is your baseline for your next”.